Why luxury fashion companies resort to destroying their goods?

Why luxury fashion companies resort to destroying their goods?
Why luxury fashion companies resort to destroying their goods?
Why luxury fashion companies resort to destroying their goods?

 From time to time, scandals and controversial issues surface about the luxury brand companies’ desire to destroy and destroy their unwanted goods such as clothes, perfumes, accessories, etc., in order to prevent them from being stolen or sold at low prices, which will affect their reputation in the coming days.

According to CNN, the last of these controversial events took place with the American company Coach, which owns a prominent brand in the world of luxury and expensive perfumes.

And one of the content industries specialized in the fashion world, Anna Sacks, had published a clip on his account in the Tik Tok application, showing clothes and fashion that had been torn and destroyed and returned to the “Coach” company.

"It is company policy to force employees to destroy unwanted merchandise so that no one can use it," Sachs said in the video.

However, the company stated on its account on the Instagram application, and without referring to the accusations made by that prominent influencer, that it had stopped destroying its goods and that it was seeking to recycle or use its surplus or unused products in the market.

In a statement sent by a spokesman to CNN, the company denied the accusations made by Sachs that "Coach" is seeking through the destruction of goods to exploit loopholes in tax laws.

The spokesman stressed that the company "does not claim any tax advantages" for goods that are returned to its stores or that have manufacturing defects and are not suitable for sale.

This incident brings to mind what the British luxury fashion company Burberry announced, which announced in 2018 that it had succeeded in burning its unsold or defective products, after revealing that it had destroyed goods valued at $36 million in that year.

On the other hand, Sachs welcomed the decision of "Coach" to stop destroying and destroying its products.

And she added, in statements to "CNN": "I want to confirm once again that what Coach has done has been publicly discovered, and this practice is still prevalent in the fashion industry."

And she continued, "What I fear most is that these companies will not be serious in their decision, and that instead of over-production and then destroying the goods, they will make sure that the destruction operations are carried out in complete secrecy."

And she added, "These companies may resort to using pressing machines to destroy their goods, sealing trash cans tightly, and forcing employees to sign a pledge not to divulge the secrets of their factories, and that would be a disgrace to our planet."

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October 15, 2021 at 12:53PM
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October 15, 2021 at 12:53PM