This social network is one of the most popular in 2021: TikTok attracts more and more new users every day… And for some it is even becoming a real source of income.
We will explain to you how to take advantage of this platform to obtain money and what are the means available to make your account grow. These are concrete steps and methods to know if you want to get started.
- Discover how TikTok works
The very first step, before even imagining mobilizing TikTok in order to earn money, and why not make it your job: you must naturally discover all the secrets of this newly appeared social network.
Available on all devices (for Android on Google Play and for iOS in the App Store), the application allows you to share very short videos, having fun synchronizing the image with a pre-recorded sound. "Karaoke" style, for example.
The social network claims more than 500 million monthly users, which is pushing more and more brands and influencers to seek to position themselves on the platform. In order to earn a lot of money, you have to be famous and have as many viewers as possible on each video. To achieve this, there are particularly effective monetization solutions, which must be coupled with a content strategy cleverly studied for more performance.
- Use all social networks to build your notoriety
If you already have the possibility, to always get more followers on TikTok, you must mobilize the other networks on which you can have a community, namely Snapchat, Instagram, YouTube, Facebook and why not Twitter. Take the time to understand how each platform works to adapt your tone and give yourself maximum visibility.
Whenever you post new content on TikTok, promote it on your other networks. Post a story allowing you to arrive directly on the video with a "swipe up" link (which can be clicked via a story), or include an excerpt from the video on a Facebook or Instagram post. It makes you want to go see the rest.
Ideally, choose the same nickname on TikTok as on other social networks, a name that is easy to write and remember, so that we find you as quickly as possible.
- Encourage fans to donate
TikTok members can purchase coins which they then freely redistribute to the content creators they prefer. The price of parts varies from country to country and may also vary over time, as the platform does not communicate clearly about this.
Still, you can use this method in order to increase your income. The social network has set up this system in order to touch additional margins and earn money other than through advertising. This is not a practice that will necessarily get you rich, but it can help you earn a few tens or hundreds of dollars per month, depending on your level of notoriety.
- Earn money by partnering with brands
If you want to transform your activity on social networks into a real business, you have every interest in getting closer to brands. They are sometimes ready to pay a very high price to see their products in the hands of influencers followed by the greatest number.
Once you have reached a certain number of followers, you can start looking for paid partnerships. Naturally, the larger your community, the more weight you will have with companies and the more you will be able to receive significant compensation for each partnership signed.
Be careful to choose your partnerships, especially for ethical reasons. Indeed, if you support too many brands that do not directly relate to the interests of your community, you clearly risk losing credibility. It is essential to find the right balance between a sufficient number of partnerships and unsponsored posts that help maintain your authenticity as well as your special relationship with your community.
- Sell your own products through TikTok
TikTok can make you money indirectly, helping to grow your business and grow your business' bottom line. So, you can use this social network to give yourself more chances to sell your products and / or your services.
For example, some sell all kinds of products that they import from China through dropshipping. They use TikTok to show the items and create the urge to order them, while taking care to give users all the information to buy the products and generate interest.
You can also use your TikTok profile to promote digital products: ebooks that you have written yourself, consulting services that you offer to your customers, training courses, etc.
In 2021, TikTok can allow you to become rich thanks to the internet just like other social networks. However, do not forget that this platform has its own specificities and that you have to comply with them in order to hope to reach a large audience.
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