YouTubers on YouTube in particular and influencers on social networking sites in general constitute a new class of celebrities, who may not come from the entertainment industries like traditional celebrities, but many of them have millions of fans, and some of them have found ways to convert those massive numbers into millions of dollars every year.
By using creative advertising methods with companies and brands, many YouTubers and influencers earn their income from social networking sites, and today there are many major entrepreneurial projects that started with Instagram, YouTube, Facebook, Twitter or Snapchat accounts and provided their owners with full jobs. There is a wealth of opportunities on social media platforms and many of them are very profitable, and to get a better idea of the potential sources of income available to influencers, see the guide below, which contains the 7 best methods that youtubers and influencers use overall to profit and make money: -
1- Sponsored content and sponsorships:
Funded content on social media sites is known to most audiences and brands, and it is still one of the best ways for YouTubbers and influencers in particular to make money, as influencers collaborate with brands to promote a product, write a product review, support an ad campaign, or help companies and brands get more money. Increase their followers on social media or for influencers to contribute to raising brand awareness in exchange for an amount of money or a number of free products.
And recently we have witnessed the growth of this type of advertisements and sponsorships outside of YouTube, as you no longer need to be YouTubers only to profit and earn by obtaining sponsorships from companies and brands, for example Instagram has witnessed a tremendous growth and a huge increase in funded content, which is often in the form of pictures or videos. Short stories or stories that include recommendations for brands and their products, and the influencer marketing market on Instagram alone has estimated nearly a billion dollars in 2017 and will reach 2 billion dollars by 2019, and also YouTube and Instagram are not the only platforms for funded content, we have Facebook, Twitter and Snap Young man and so on even blogging.
2- Referral Links:
Mostly this type of link is not common, although it is simple and easy. YouTubers provide links to its followers that give them the opportunity to buy a distinctive product, download a useful application, or visit a modern website to subscribe to its excellent services. Companies, brands and marketers use these links to track places that It comes from the visits and those driving the traffic, and then these influencers are often rewarded with either direct gifts or financial rewards later on.
One of the most popular affiliate link programs available on the web is the Amazon program called "Amazon's Affiliate Program", which was followed in late 2017 by a program dedicated to influencers in the "The Amazon Influencer Program", which gives influencers a portion of the revenue generated from sales that are generated through product links. Shared by influencers with followers on social media.
Also, the Dolphinus platform has provided a "rewards program" for YouTube and influencers, which is the first of its kind in the Arab world, which allows YouTube to participate in promoting the platform by inviting its colleagues and followers to subscribe. Youtubers can win dozens of gifts that help him produce professional content on social media such as professional cameras, lights, and Microphones and many more.
3- A share of advertising revenue:
Many YouTubers and influencers earn a large portion of their revenue from revenue from YouTube ads, with services like Google's AdWords allowing bloggers to get a share of their ad revenue from things like sidebar ads and banner ads. With enough traffic, bloggers can earn enough money with AdWords.
Likewise, Google's AdSense allows YouTube users to collect a portion of the revenue from software ads (such as pre-roll ads as well as banner ads and sidebars) as YouTube's content creators keep 55% of the advertising revenue generated from their channels and videos.
These ads have been the basis of Internet advertising almost since the inception of Internet advertising. However, its effectiveness has started to diminish in recent years as ad blocking programs have become more widespread and more sophisticated, and the decrease in software ads is a major catalyst in advertisers shifting to influencer marketing.
4 - Patreon site:
Patreon is another direct form of audience contributions in support of influencers and creators, as it allows followers to support their favorite creators. It is very similar to signing up and pledging to support the influencer with a certain amount per month instead of a specific and simple service, and Patreon can be seen as like Kickstarter, but without specific campaigns or focusing on a specific project.
5 Individual projects for influencers:
Successful influencers and YouTubers may also make money by taking the initiative and launching on their own by establishing their own company, building their own product, or an app that suits their audiences ... etc.
For example, Kayla Etsense, a 24-year-old Australian, leveraged her fitness skills and social media empire to launch Bikini Body Training along with several books and a fitness app called Sweat With Kayla.
6 - Traditional Advertisements:
When youtubers become more popular, they become more valuable partners outside of the number of followers on social media platforms, and they have prestige and value as personalities and celebrities, and not only as accounts on social media, and this is why some major influencers may appear in TV ads or on billboards on public streets.
In some cases, youtubers are more influential when it comes to communicating with younger audiences, and they also have the ability to become important role models in advertising and promotional campaigns, and in this case these influencers are not paid to publish or create content, but as a wonderful talent instead of regular actors and actresses, As influencers begin to transition to stardom, their appearance in branding ads becomes a catalyst in amplifying their marketing efforts because they are popular personalities and the campaign helps YouTubers themselves reach a larger and wider audience.
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