The Saudi Expand Entertainment Group has signed a joint cooperation agreement with the National Basketball Association (NBA) to design a mobile interactive entertainment exhibition around the world, in a new step aimed at presenting the game of basketball in an entertaining and exciting way that attracts game lovers around the world and those interested in entertainment.
Today, Saturday, the Saudi newspaper, Sabq, quoted Mohammed Al-Shaya, CEO of the group, as saying that this agreement comes to inaugurate a new phase of cooperation between Saudi companies and international organizations interested in sports and entertainment.
He explained that this comes in light of the Saudi Vision 2030 and the cultural, entertainment and sports openness that the Kingdom is witnessing with all high organizations and bodies, especially those with distinctive experiences.
Al-Shaya indicated that the first work of this agreement will be through the launch of the interactive exhibition dedicated to the basketball league, which will be held in Poland next month, and then travel between the countries of the world will be carried out according to the agreement, with the aim of holding this exhibition in the Kingdom in the future. To bring entertainment lovers indoors and outdoors.
He pointed out that the mobile exhibition will employ technology in an interactive and interesting way for visitors to the exhibition, through the use of modern technologies that convey the sports and entertainment experience of the game in a new way.
It is noteworthy that this agreement was signed between the World Basketball Organization and the Saudi Expand Entertainment Group in exchange for the group's experiences that contributed to the design of local and international entertainment experiences in a distinctive manner, through which it brought the most important partners in the entertainment side of the Kingdom.
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