The famous "Tripadvisor" website, which specializes in the travel, travel and hospitality sector, announced that it "identified nearly one million reviews (reviews) as fake" during 2020.
The site administration explained that these fake reviews are equivalent to only 3.6% of the total reviews over the past year.
In its second transparency report, (the first was released in 2019), TripAdvisor said that 67.1% of fake reviews were caught before accessing the site, through prerequisites for their publication.
In 2019, TripAdvisor rejected the results of a "simplified analysis" conducted by "?which" included 250,000 hotel reviews on its site, and one in seven reviews was found to be fake.
The second transparency report, published by the Guardian newspaper, on Wednesday, provided details of "paid reviews", "a phenomenon that has grown out of companies' desire to boost their ratings, through positive reviews, to earn a good rating on Trip Advisor," according to the newspaper.
The site's administration said it removed paid reviews from 131 countries last year, and noted that the number of such reviews was rising in India (not necessarily including hotels, restaurants or businesses in the country), meaning that the people who get paid for paid reviews are in India.
As a result, India topped the list of "Most Profitable Review Countries" last year, with Russia out of the top 10. Furthermore, the department said, "fraud investigators identified 65 new paid review sites and blocked review submissions from 372 different paid review sites in the past year."
The report explained that overall reviews have decreased due to the slowdown in travel as a result of the Corona pandemic, and that reviews are classified as fake when "not based on real customer experiences."
Travelers submitted more than 26 million reviews in total last year, which is about 8 million reviews for hotels, 12 million for restaurants, and 4 million for "experiences, attractions and activities". More than half (54.1%) of requests submitted for reviews “related to traveler experiences in Europe, and 23.5% in North America.”
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