Apple, the iPhone producer, intends to launch an update at the beginning of 2021, which would constitute an inconvenience to the Facebook network and to producers of advertising applications that target certain groups.
The ATT (App Tracking Transparency) feature will force mobile apps to request user permission to follow them. It is this tracking that allows networks and apps to sell advertising space to advertisers targeting users based on what data they collect on what they browse.
"Some companies that prefer not to see ATT light have considered that this feature will negatively affect small and medium-sized companies by limiting their options," wrote Apple's privacy chief, Jane Horvath, "but the current race for personal information is beneficial for us." Actually, the big companies that have a lot of data. "
Horvath sent its letter Thursday to a number of NGOs, including Ranking Digital Rights, Human Rights Watch and Amnesty International (Amnesty International), which last month criticized Apple for delaying the launch of ATT, which was originally slated for implementation to upgrade the system. IOS 14 to run Apple phones.Horvath explained that delaying the launch of this feature until early next year "provides developers with some time to adapt their systems." But it confirmed Apple's determination to launch it.And "Facebook" protested at the end of last August about this change in the rules, which would limit the capabilities available to it and other application developers to target "iPhone" users with ads.The social network expects that "revenues will decline by more than 50 percent if the possibility of personal targeting of users on mobile devices is eliminated."
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